Author: chris

John Parkes, Vice President of Traffic at ClickFunnels, who runs half a million dollars in ad spend per month, has a highly effective and simple one page ad formula and a method to make your retargeting ads last forever. What if you could have sales rain down upon you like cats and dogs? John likes […]

Having returned from Funnel Hacking Live 2019, in Nashville Tennessee, we wanted to share some insights on traffic with you . Building a funnel is great for sales conversions, but it only works if you first you drive traffic to it. There Are 3 Kinds of Traffic  The first is traffic you can control. You […]

When looking at your Hook, Story, Offer always start with the Offer. Here we’ll start by sharing some notes from Funnel Hacking Live 2019, which we attended in Nashville Tennessee, so you get a better understanding about this. Then we’ll look at the components that make up the offer in more detail. These notes are […]

The success of a funnel is only dependent on these three things … Hook, Story, Offer. Having any two of these without the third, is the difference between having successful funnel or it being a flop. Having a great hook and story with a poor offer, means people won’t buy what you are selling. Similarly, […]

Following on from Part 1, where we looked at funnel design, we now need to look at how to build it out and drive traffic to it so that it can convert. If we look back at the coaching example, they’d firstly need a a number of pages which coincide with steps in their funnel, […]

The goal of a funnel is to guide people through a process that leads to a desired end result. Top performing funnels are designed in such a way that they almost guarantee a certain outcome. They are also designed to consistently produce that outcome. This means businesses can better plan for capacity in the future […]

Well maybe not quite yet, but there is a much better way of guiding your customers through a sales journey, and that is, through the use of a funnel. Websites are essentially digital brochures of your company, informing people about your company, the products or services that you have to offer, how to get in […]

It’s amazing how many companies cannot tell you what their ideal customer is worth to them? This is either because they’re not really sure who their ideal customer is, or, they have not done the analysis of what those customers spend with them on average over a period of time. It’s easy to spend money […]

Most companies totally under-estimate the importance of identifying who their ideal customers are. This ultimately leads to a broad based marketing campaign that becomes costly and does not produce the desired results. What else could one have expected. If you are not 100% clear who your ideal customer is, how will you ever find them […]

Do you just spend money on advertising without knowing whether you have hit the jackpot or not? Far too many companies have no idea or way of reconciling their ad spend back to actual sales, so they cannot calculate their “return on investment”. Agencies will supply reports on spend, reach and clicks, but how do […]